Internet Marketing

What is Web Marketing?

Web Marketing is application of Internet and related technologies to attain the organization's marketing goals.

Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, offer information to potential clients and to reach various geographical regions and specific niche markets.

CLIENT centered marketing is the secret for success of any organization. Focusing on client needs and wants will assist a company to please in fact to thrill its consumers better and efficiently. Structure close relationships and maintaining existing clients is really essential since obtaining a brand-new client is costly than keeping the existing consumer.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very essential.

Internet Marketing Tools

Search Engine Marketing

Due to the fact that 85% of Internet web surfers use search engines to find brand-new websites, browse Engine marketing is important. Research reports show that the majority of online purchases originate from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

Email Marketing

Email is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be used to drive sales, provide customer support and to build close relationships with the customers. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. We can expect a higher response rate around 10-- 15% from an Web Marketing Tool in-house E-mail list. , if we are to lease an E-mail list from an outdoors source the reaction rates will be around 1 %.
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Affiliate Marketing

This is called the profits sharing service design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Because you pay only for performance, affiliate marketing is run the risk of free and cost effective advertising. Affiliate marketing enables businesses to reach niche markets in a more cost efficient manner.

Banner Advertising

Banner marketing was quite popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of info about new sites.

Promotion

Publicity is about creating awareness, constructing trust and reliability. Online press release distribution plays the main function in this.

Search Engine marketing is important due to the fact that 85% of Internet web surfers utilize search engines to discover new sites. Email marketing can be used to drive sales, provide consumer service and to develop close relationships with the clients. Email marketing is an expense efficient Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about new websites.